{"headerData":{"lastRefreshDate":"06 Jul 2026"},"publicationOverview":{"publication":{"id":"FD8708DB-E085-45ED-A1E7-FE053334DC71","resourceUrl":"http://gtr.ukri.org/api/publication/overview?outcomeid=589489c37b87f9.60720615&projectref=#grantRef#","outcomeId":"589489c37b87f9.60720615","title":"Introducing the Consumer Data Research Centre (CDRC)","parentPublicationTitle":"Journal of Direct, Data and Digital Marketing Practice","authors":[{"id":"e77d65a85931261f9af7c5aa3919e99c","resourceUrl":"http://gtr.ukri.org/api/person/e77d65a85931261f9af7c5aa3919e99c","firstName":null,"otherNames":"Vij N","surname":null,"email":null,"orcidId":null,"displayName":"Vij N","fullName":"Vij N"}],"date":1451606400000,"digitalPublicationUrl":"http://dx.doi.org/10.1057/s41263-016-0007-8","pubMedId":null,"pubMedUrl":null,"isbn":null,"issn":null,"publicationUrl":"http://dx.doi.org/10.1057/s41263-016-0007-8","abstractText":null,"volume":null,"issue":"4","totalPages":null,"edition":null,"chapterNumber":null,"chapterTitle":null,"pageRef":null,"series":null,"type":"Journal Article/Review","firstAuthorName":"Vij N","grantRef":null},"projects":[{"id":"90B47B80-5A78-4987-A2CA-55D25A8192FD","resourceUrl":"http://gtr.ukri.org/projects?ref=ES/L011840/1","title":"Retail Business Datasafe","status":null,"grantReference":"ES/L011840/1","grantCategory":"Research Grant","abstractText":null,"potentialImpactText":null,"fund":{"valuePounds":11853056,"start":null,"end":null,"funder":{"id":"4A6A6A2B-EA26-4C59-867B-B531CEFE8374","resourceUrl":"http://gtr.ukri.org/api/organisation/4A6A6A2B-EA26-4C59-867B-B531CEFE8374","name":"ESRC"},"type":"INCOME_ACTUAL"},"output":null,"publications":null,"identifiers":null,"technicalSummary":null,"projectHierarchy":null,"studentshipHierarchy":null,"healthCategories":[],"researchActivities":[],"researchSubjects":[],"researchTopics":[],"rcukProgrammes":[],"hasClassifications":false}],"abstractSnippet":null}}