<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-09-03T10:35:59Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/031A432D-B6B3-41CA-911B-4AFF1B5915F3" ns1:id="031A432D-B6B3-41CA-911B-4AFF1B5915F3"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/47611E8B-28EE-442F-9969-8001279D8B12" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/47611E8B-28EE-442F-9969-8001279D8B12" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2024-06-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/3BD05F1E-27C6-4594-9F9A-2110FF61B761" ns1:rel="FUND" ns1:start="2022-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10014561</ns2:identifier></ns2:identifiers><ns2:title>The University of Salford and Greater Manchester Chamber of Commerce KTP 21_22 R2</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop 'Membership 4.0' - a pioneering proposition that will establish the benchmark for engaging with business and growing membership; disrupting the existing business model for Chambers of Commerce, by introducing digitally orientated membership services that deliver new and additional value far exceeding the cost of the annual fee.</ns2:abstractText></ns2:project>