700541Computer Aided TheatreClosedGRD Proof of MarketInnovate UKMarket research, market testing, competitor analysis and legal advice to prepare the Computer Aided Theatre (CAT) project for investment. CAT is a live writing and directing platform that enables personalised interaction, audience choice and dynamic narrative development in immersive live entertainment. CAT brings together our technical and creative expertise to develop a digital tool-kit for live interactive creation processes, focusing initially on personalisation of audience experiences in interactive/immersive theatre. Tools will include data collecting hardware, narrative management software and performer prompting protocols/wearables. By using live data to dynamically alter cast cues and narrative progression CAT tools help us meet our creative aim of addressing the gulf in audience agency in immersive theatre compared to other digital narrative forms such as computer games, pervasive experiences and interactive installations. Our primary business aim is to create the materials needed to pitch for investment for POC in a theatrical context and ascertain the size of opportunity in sectors beyond our experience. Following demonstration in that context the tool-kit will be available to develop real-world interactivity management products for different markets. Our vision is to extend the responsiveness of online gaming environments to real world performance by adapting gamedesign knowledge of player profiling and responsive systems to physical spaces with the added benefits of live human steering. This POM phase will report on market size across the theatre and events sectors in the UK and US. Our objective is to survey potential customers to ascertain which benefits and functionalities are most important to them as well as informing pricing and design. Competitor and internal SWOT analysis will ensure marketing and delivery plans are robust. Legal advice will establish internal IP and confidentiality agreements to protect our IP during investment negotiation.