700425Photographic dietary assessment app for childrenClosedGRD Proof of MarketInnovate UKSome of the physiological processes that lead to diet-related diseases such as diabetes, obesity and cardiovascular disease in adulthood have their antecedents in childhood (Livingstone). Overweight and obesity are a direct consequence of eating and drinking more calories and using too few. With over 30% of the 10-11 years old being overweight, the need to accurately measure food intake in children becomes imperative. However, assessing the diets of children is even more challenging than assessing diets of adults mainly due to difficulties in accurate reporting. Food related ill health is responsible for ~10% of morbidity and mortality in the UK, 10% lost DALYS and costs the NHS ~£6bn annually. 92% of children consume more saturated fat than recommended, 86% too much sugar, 72% too much salt and 96% not enough fruit and vegetables (National Diet and Nutrition). The UK government has set the objective to see a sustained downward trend in the level of excess weight in children by 2020. FD will develop a photographic dietary assessment app to provide a simple and practical tool for children to report their dietary intake and adjust food portion based on tailored feedback. By reducing the reliance on nutritional knowledge, FD will enable children and their parents to better tailor food portions to their requirements, track progress and identify areas to be addressed. It will help children improve their diet, reduce risk of food related ill health.