710469Enhancing retail experience with hyper personalised predictive targetingClosedGRD Proof of ConceptInnovate UKThe retail industry across the developed world continues to develop at a staggering pace as consumers adopt to new technology and shopping channels – both traditional and online offerings. Traditional retailers, such as Boots and John Lewis have a wealth of information for some key consumers driven by Store Card activity which is used to promote general buying opportunities on a broad based basis. Many of these traditional retailers have developed a online presence but turnover is threatened by smaller leaner online retailers. Major retailers are interested in utilising their consumer data to better effect but are unable to do so. Owned it Limited is a fast growing, equity backed technology business who have developed and licenced a sophisticated social marketing automation platform for online retailers with over 1000 organisations currently using the system processing 100,000’s of weekly transactions generating significant extra sales through social campaigns. Owned it wish to undertake a Proof of Concept Project to research and prove key technology to enable them to build a sophisticated predictive retail marketing campaign platform. Areas for research and prototyping include the use of psychometrics to understand buying behaviours, data mining publically available social data on individual consumers to develop buying profiles and the use and extraction of retailer held data to generate an overall current and future buying profile of individual consumers. This is all extremely innovative and if the technology blocks can be proved to be effective to undertake a subsequent Development of Prototype project to create a full-fledged platform for release in 2015. The Proof of Concept project will cost some £214k to undertake and a grant of £100k is sought from the TSB to enable this highly innovative and disruptive project to be undertaken.