700205Bicycle Chain Lube Delivery SystemClosedGRD Proof of MarketInnovate UKScottoiler has been developing and manufacturing award winning chain lubrication systems for motor bikes since 1986. The system works by delivering lubrication to a motor bike chain as it is driven. This increases the life of the bike chain and sprockets, improves performance, reduces bike chain maintenance saving time and money for the owner. The company based near Glasgow in Scotland has successfully developed an international reputation and brand. Scottoiler has a multi channel market strategy with OEM, wholeseller, dealer and end user outlets. This market is well understood with product volumes being directly related as a percentage of both the second hand and newly purchased bikes by market territory. Over a decade ago the company looked at developing a product similar in nature to the motor bike chain lubricator for the bicycle market. Some ad-hoc activity took place culminating in the development of an initial prototype in 2002. However no further progrees was made. Some laboratory testing suggests that cyclists performance can be enhanced in addition to savings on chain maintanance and chain life. The impression remains that there is a large and, as yet, un-quantified market opportunity for a chain lubrication system for bicycles. The purpose of this Proof of Market project is to assess the commercial viability and market demand for a Chain Lube Delivery System.