<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/17572505-269F-4759-9E02-5319CE9D8E63" ns1:id="17572505-269F-4759-9E02-5319CE9D8E63"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/876B5FFA-42E1-4991-A15B-39E04FBFA9FB" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1BDC50F2-93D3-4F10-827E-8D74E10C8052" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1BDC50F2-93D3-4F10-827E-8D74E10C8052" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2021-02-28T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/7BDD46B6-D14A-416D-A274-D9A390077849" ns1:rel="FUND" ns1:start="2020-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">58936</ns2:identifier></ns2:identifiers><ns2:title>Digital re-employment and client engagement solution</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Feasibility Studies</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>BECOCO's digital &amp;quot;reemployment &amp;amp; client engagement&amp;quot; solution supports the fashion retail sector, one of the most impacted by COVID19. McKinsey has forecasted that if stores remain closed for two months, 80% of public fashion companies in Europe and North America will be in financial distress and that a large number of global fashion companies will go bankrupt in the next 12-18 months. 
Our solution will enable currently jobless store assistants to continue their sales activity safely from home. It allows users to rapidly create personalised pdf lookbooks powered by AI-driven styling technology using a laptop or mobile device to engage the business' most valuable customers. This project is grounded in two strands of innovation: 
1) Technical innovation: we create unprecedented AI-driven styling technology and 2) Employment innovation: out of work sales assistants can now quickly be re-employed from home and efficiently generate online sales for the business.</ns2:abstractText></ns2:project>