700281GeoVoteClosedGRD Proof of MarketInnovate UKWe wish to investigate the development of a new platform that facilitates live user feedback in a novel location-aware way (eg to generate feedback from customers based on a knowledge of their exact location, and current scenario – such as the person’s presence at a particular event). Whilst voting/review mobile applications are burgeoning, Think Impact proposes the development of technology that extracts information through geo-location, thereby enabling information push/marketing/user-client interaction and invaluable qualitative data provision as a very precise resource. We need to assess and verify the market needs, technology implication and demand for an interactive system like this in known and unknown markets, perform and refine a detailed requirements analysis, plus design and build a basic concept demonstrator for evaluation by a diverse group of potential users. We have experience of most of the individual component technologies that this project relies on, but need to be able to combine and further develop these in a novel manner to achieve the system we envisage. Although the product’s core is its user review/survey feedback capacity, we envisage building other innovative elements onto it in order to position it as a live event technology/application. This includes the ability for users of GeoVote to receive/buy/capture a live stream of the event directly onto their phone, and the ability to directly purchase products relevant to that event (for example: songs performed and viewed at the event, merchandise etc) We intend to use the evaluation results of the Proof of Market to support and justify further R&D investment to develop a flexible and easy-to-deploy technology that appeals to a wide range of users and groups.