700649Plug+Play (performance tools for electronic musicians)ClosedGRD Proof of MarketInnovate UKPlug+Play is a portable toolkit that translates on-stage gestures and actions into sound and lighting effects. Using simple clip-on sensors and control software, this design enables the static production of digital sounds to be created with the same front-of-stage energy as live amplified instruments. The way artists create music is changing. Inexpensive music production apps and programs have given rise to the bedroom producer. Now anyone with an iPad or laptop can create complex music compositions wherever they are. However, this method of creating music is restrictive when playing to an audience and generally does NOT lead to an exciting live performance. By focusing on artists that cross the boundary of producer, DJ and live band, Plug+Play transforms a microphone stand into a dynamic music controller, a maraca into a heavy bass line or a raised hand into a pulsating synth-wave. The sensors draw upon natural interaction and gestures typically used in a live performance (Movement, Proximity, Twist, Slam, Stomp). In electronic and dance music, lights are also an important part of the audio-visual experience and are a common way to create a sense of drama and performance on stage. By controlling light as well as sound, the audience get a greater sense of how actions on stage can relate to a musical performance by offering a further visual dynamic. The design fits within the crossing of boundaries and genres that so often leads to the most creative forms of musical expression. Plug+Play technology can also lead to a number of spin-off products within lighting and music performance. A proof of market grant will enable Noko-dtm to research three different aspects of the music controller market - The Artist+Performer, the Venue+Hardware, and the Wider Industry (Retailers+Brands). This research will allow us to fully scope the market opportunity for this technology and determine ongoing development and funding needs.