720467KUDOS: Development of prototype service to help researchers and their institutions/funders to maximise the impact of published research by explaining and sharing it more effectivelyClosedGRD Development of PrototypeInnovate UKKudos will help science, technology and engineering researchers and institutions to maximise the application and impact of their published research. For the first time, it will make available a standard set of tools that all researchers and institutions can use, regardless of who has funded or published their work, making it simpler and more efficient for them to share and explain their work. Firstly, the tools will help them summarise their work in non-specialist language, supporting the government’s open (public) access policies, and countering criticisms that the general public cannot understand, and therefore does not benefit from access to, research. This simpler language is better suited to translation than the scientific/technical language of formal publications, helping to broaden impact beyond the UK. The tools will encourage researchers to explain who benefits from the research and how (for example, economic, cultural or health benefits). Secondly, the tools will guide researchers on how to share their work using ‘social’ media (channels such as Twitter and Facebook, which provide a growing portion of readers of research) and ‘traditional’ media (particularly, maximising the extent to which research is communicated to and by journalists, with the non-specialist summaries also helping to increase accurate interpretation by the media). Sharing will be guided by innovative activity plans that will be customised to each researcher’s situation (subject area, career level, region; target audience; available time). Kudos will provide trackable links for use when sharing work, and will for the first time bring together article-level usage statistics from different publishers so that researchers can see the growth in readership of their research that results from using the tools, helping to incentivise and reward their effort. Finally, Kudos will provide data to institutions and funders to help them track and evaluate the impact of the research they support.