700026Poikos Ltd: Custom clothing, sizing and fabrication via automationClosedGRD Proof of MarketInnovate UKThis project involves the creation of a market research programme for the purposes of assessing whether there is consumer interest (and a market for) mass-customisation of garments within the UK, and if so, which market segments and demographics may prove most lucrative. Traditional methods of market research are difficult to employ if one is attempting to ascertain if there is a market for a very disruptive technology which the consumer will not have imagined before. Therefore, we must instead prove consumer engagement with concepts directly related to such a market, in order to demonstrate that there is a consumer demand for developments in this area. Poikos Ltd. will develop a simplistic system whereby bodily measurements may be taken by combining a digital camera, such as a webcam or smartphone camera, with pythagoran logic. These measurements will then be used to compare bodily measurements with the sizing standards idiosyncratic to various companies. Users will also have a chance to participate in market surveys and leave statements on their attitude to sizing and other factors for clothing consumers. This project will prove that there is a market and interest in applications which can assess the uniqueness of individual human forms, and adapt that data for commercial consumer benefit. With the market proven, work in earnest may begin on developing the practical methods through which custom-fit clothing may be mass produced by automated methods.