720010idio Ltd: Content Decision Management (CDM)ClosedGRD Development of PrototypeInnovate UKContent Decision Management (CDM) will be a cloud-based, software-as-a-service (SaaS) that will connect and structure content and customer data in real-time to enable trusted & measurable customer relationships. CDM will use semantic extraction and other content analytics to build a robust taxonomy for all enterprise content and customer data. By structuring content and customer data across multiple systems using the same metadata dimensions, we will deliver decisioning, marketing automation and analytics products that deliver the right content, to the right customer, at the right time, on the right channel. This will help clients build authority in their market and generate insight about their customers. CDM will: 1) Free silos of content and customer data from technological and organisational constraints 2) Apply content analytics to understand and structure internal, syndicated and social media content 3) Build detailed customer preference data from engagement analytics and social media 4) Employ multi-channel automated decisioning and content marketing to deliver the right content to the right customer, at the right time, on the right channel 5) Connect customers with the right experts within an organisation at the right time By automating the decisioning of content and product propositions, Idio will create a fly-bywire operation that puts power in the hands of the business intelligence unit, and capitalise on external and internal data that is currently unstructured and in silos. This will bring together client departments (including Customer Service, Marketing, Sales, Insight, and Product Development), disparate content archives (including Digital Asset Management systems, Content Management Systems, Customer Support Knowledge-bases, and Product Descriptions), and disparate customer data archives (including the Customer Relationship Management system and Social Media Monitoring). This customer centric approach will yield significant competitive advantage.