700321Local TV Accelerator - LTVAClosedGRD Proof of MarketInnovate UKBay TV Liverpool (BTVL) was launched as an Internet Protocol TV (IPTV) station in November 2011. It has met with critical acclaim winning the "Best Media Web Site" title in the Prolific North Awards 2013. Our website currently attracts an average of more than 200,000 page views per months and its clients include Sound City Liverpool, the Liverpool International Music Festival, Liverpool Music Awards, News UK, and Moorecrofts LLP. In February 2013 BTVL was awarded the licence to broadcast Liverpool local TV by Ofcom, beating off stiff competition. BTVL expects to commence broadcasts in Spring 2014, on Freeview Channel 8, together with 18 other similar local TV licence holders.We wish to examine the market for "real time bidding" in TV advertising and the use of gamification techniques to moderate UGC and UGA (user generated adverts). Local TV opens-up television advertising to SMEs excluded from TV advertising by the pricing models of established broadcasters. The market is for real-time bidding on TV advertising inventory, including demographic ad targeting a so called "Google AdWords for TV". We will test gamification and other tecniques to build and sustain the audience, increase TV viewer satisfaction and reduced the burden of User Generated Content moderation We wish to examine the market for a web interface with linear TV and programmes delivered in cross platform formats. The project will explore the potential for creating an interface via which clients and viewers may upload user generated adverts within a real-time bidding environment for the available airtime and platform views and video rolls. We will also examine and prove the market for monetising and moderating User Generated Content and User Generated Advertising.