10095679Zeal-Lifestyle, a start-up developing and certifying the world’s first fully circular, carbon-neutral rollator for the disabled and ageing communities, utilising British design, engineering, and manufacturing.ClosedInvestment AcceleratorInnovate UKZeal Lifestyle is a start-up focused on developing a new generation of desirable and sustainable mobility products. Zeal's first product will be a fully-circular customer-centric, 4-wheeled rollator, made with Great British design and engineering. It will be a piece of kit the user is proud to be seen with, representing strength, agility, and prosperity - debunking all the tired and degrading branding that can be associated with a lot of these products currently on the market. Zeal exists to disrupt the assistive product market, by removing stigma and enhancing lifestyles through better design, engineering, and a personal approach to customer experience. **The assisted living sector demonstrates the following problems:****Poor Design:** 62% of customers avoid purchasing rollators due to their poor product design, resulting in undesirable products. (NorwegianUniversityofScienceandTechnology, 2017). **Unsustainable industry:** Six in ten disabled people (57%) feel excluded from being able to reduce their environmental impact (ResearchInstituteforDisabledConsumers, 2021) **Ageism:** 92% of customers experience ageism; trust has eroded between retailers and customers. (SevantaSurvey, 2022). **Retail Discrimination:** Customers have poor retail and online customer experiences - 73% of potential disabled customers experience barriers on more than a quarter of websites (WearePurple, 2022). **Zeal offers the below innovative solutions:** * Beautiful Design: A stylish rollator, with adaptable, custom features to fit in with the modern customer's lifestyle, both aesthetically & functionally. * Sustainable: Utilising Zeal patent-pending energy and waste-efficient Hemp/bioplastic braided weave, Zeal offers its users a world-first carbon-neutral rollator, supporting the Government's Net-Zero by 2050 policy. * Sustainable: Zeal is the world's first rollator 100% designed for disassembly, with no permanent fixings. Giving the users the right to repair, forever. * Removing Stigma: Empowering our 'zeal-ers' to create a strong community of users through social events, tackling loneliness, impacting 1.4 million of the UK's ageing society (NHSmobilityreport, Nov 2019). * Inclusive Retail: Provide unrivalled personal, unique customer care and service both online and in-store. This project will support Zeal in the final stages of product development, design for manufacture, prototype manufacture, certification, and building a community of 'Zealers''. This will allow Zeal to take the final step into commercialisation and support the lives of thousands of people with limited mobility.