<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/35D0BAD7-5175-494B-8B3F-5411DF0A5AA1" ns1:id="35D0BAD7-5175-494B-8B3F-5411DF0A5AA1"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/D616BC38-4F4D-4E16-A6DB-2B82019250E7" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/823A1286-F88E-4C42-A965-502720B5B67A" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/823A1286-F88E-4C42-A965-502720B5B67A" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2021-04-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/47A96E05-E517-4A2F-ADDB-D27668E550F8" ns1:rel="FUND" ns1:start="2020-11-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">88229</ns2:identifier></ns2:identifiers><ns2:title>AI-backed app utilising a traffic light system for Covid safety of retail and brand stores based on input by retailers and consumers to encourage the return of shoppers into stores.</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>**Public Description**

IAATC was founded by Martin Newman to help consumers get back their confidence in shopping on the high street and to support businesses at risk of closing following the COVID-19 pandemic. The founder proposes building an AI-backed application that will create a traffic light system based on input by retailers and consumers about the safety measures and services offered by brands. Should this project be successful IAATC will generate a &amp;pound;5.5M year-five post-project revenue.</ns2:abstractText></ns2:project>