700500EasiARClosedGRD Proof of MarketInnovate UKThe project will investigate the viability of Advanced Augmented Reality (AAR) which makes AR more accessible and personalised to the user. It will identify barriers to adoption and new routes to market. Our aim is to verify the market for an AAR capability platform (EasiAR) that can facilitate the growth of this technology, initially in healthcare and education publishing. We believe this is the right time to carry out a thorough PoM, building on confidence and AR technology adoption illustrated by existing use cases in market segments such as mobile computing, military, construction, transport, education and healthcare . AR use is gaining momentum in medical and educational publishing, with increased development already anticipated over the coming years. Following discussions with our current clients, we believe there is demand to go beyond gimmicks to use AAR for serious applications in these sectors. This project moves the proposition away from conventional AR, which started as a marker based tracking tool providing a live view of a real-world environment augmented by computergenerated sensory inputs – sound, video, graphics or GPS data. AAR is advanced and more commercially viable, as it is markerless and can track real world images and, potentially, objects. If integrated with personalised data about the user or the environment (using for example sensors, or user data, e-health system data etc) AAR will enable personalisation of richer interactions and generate a wealth of potential for applications in more industries. This includes potential for advanced capabilities for hardware development eg furthering Google Glass technology. We have extensive expertise and experience in AR technology in commercial and research environments. We will analyse commercial viability within our primary markets and explore potential use cases to justify and inform technological development of EasiAR.