<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/401F5C46-27B6-42C7-AF63-44A7161B9C60" ns1:id="401F5C46-27B6-42C7-AF63-44A7161B9C60"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/9B3048D9-A436-4E4E-BD21-E1ABAAE6CF2F" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/79C3ADF8-C6DD-41D7-A9A3-190394A39922" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/9B3048D9-A436-4E4E-BD21-E1ABAAE6CF2F" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2021-12-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/C70A2A14-AA0D-4A66-B563-EC6D03CC56E8" ns1:rel="FUND" ns1:start="2018-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">511218</ns2:identifier></ns2:identifiers><ns2:title>University of Essex and Hub Productions Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To create an innovative SaaS based product that helps content agencies and brands to create video content and distribution strategies for marketing, based on analysis of their target audience’s interests and needs, the existing content on the web and social channels, and their budget.</ns2:abstractText></ns2:project>