720642BEAMClosedGRD Development of PrototypeInnovate UKThere is considerable interest in Beacons from a range of end users including, leisure (museums, theme parks, resorts) town centres, tourist attractions, libraries, municipal buildings & hospitals etc; however the growth is in retail (shopping malls, wholesale, cash and carry) to drive in-store advertising and promotions. Beacons have a unique identifier and the message they trigger is pre-loaded from the internet to the Beacon owner’s application on to the smartphone. Whilst it is relatively easy to manage a small fleet of Beacons in terms of their identity and range there is a considerable issue in managing large fleets of Beacons, not only within a specific store but regionally and nationwide across say a wholesale or supermarket chain so the same message and offer is given consistently to customers. We propose to develop a Beacon management system known as BEAM, enabling fleet owners to manage them via the internet via a dashboard. BEAM enables a Beacon owner to alert users (shoppers) to offers, triggered by Beacons; and previously unavailable. Retailers can “let” the management of specific Beacons to suppliers who may wish to exclusively promote their product in a category. In addition to providing information, BEAM will provide a wealth of valuable anonymised data on customer shopping behaviour enabling stores to improve their layout and offer.