<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/441FD070-7910-4FF3-B7B2-236197251665" ns1:id="441FD070-7910-4FF3-B7B2-236197251665"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/38CF3AB0-B06C-4A19-ACD0-386A7C74160F" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/38CF3AB0-B06C-4A19-ACD0-386A7C74160F" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2014-09-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/F4783FE2-A6F7-49AF-8F28-20FEC55DEB5A" ns1:rel="FUND" ns1:start="2013-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">508922</ns2:identifier></ns2:identifiers><ns2:title>University of Leeds and Blueclaw Conversions Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop an innovative software product incorporating artificial intelligence, enabling significantly more effective online marketing for e-commerce retailers and profitably growing the existing service business.</ns2:abstractText></ns2:project>