700323Vehicle Concept Design Market Research by Romax Technology LtdClosedGRD Proof of MarketInnovate UKRomax is developing a virtual engineering tool for the rapid concept design of hybrid electric vehicle drivetrains, and this proposal targets the above market to pursue the following objectives: i) to investigate the market; ii) to quantify and qualify the need; iii) to draw the roadmap; and iv) to collect user response for a virtual engineering tool that Romax is developing for the rapid concept design of hybrid electric vehicle drivetrains. To achieve this aim we will need to carry out detailed and thorough market analysis, as our product is new and innovative so existing data are lacking.The proposed market research will focus on two important characteristics of our concept design tool: integration of vehicle subsystems and early concept development.