<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/466CCF74-28A7-41F1-AC93-E4B1C109A0C3" ns1:id="466CCF74-28A7-41F1-AC93-E4B1C109A0C3"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/CF99DA2D-BF14-493C-9A3E-DB482F477B38" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/851482B4-A4DD-482C-803E-4B084B90BADF" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/851482B4-A4DD-482C-803E-4B084B90BADF" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2028-02-29T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/E01BCD99-A704-4B77-BA5F-9FE7E0EEC155" ns1:rel="FUND" ns1:start="2026-03-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10160329</ns2:identifier></ns2:identifiers><ns2:title>Birmingham City University and Kashket and Partners Holdings Limited KTP 25_26 R1</ns2:title><ns2:status>Active</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop a culture of innovation within an SME to enable implementation of growth and digital marketing strategies facilitating national and international expansion.</ns2:abstractText></ns2:project>