<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/4690EFEE-E1BC-4546-AB40-ABD0F0B224D7" ns1:id="4690EFEE-E1BC-4546-AB40-ABD0F0B224D7"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/8EDF7BA4-58AE-4F72-AFE8-9D8313716D71" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1A31A4BA-082A-4377-81FB-A3C6201FCCDC" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1A31A4BA-082A-4377-81FB-A3C6201FCCDC" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2024-09-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/9BE64899-9811-43F5-A4F5-46869AC30649" ns1:rel="FUND" ns1:start="2024-03-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10105157</ns2:identifier></ns2:identifiers><ns2:title>Augmenting Ideation with Artificial Intelligence Personas</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Augmenting Ideation with Artificial Intelligence Personas

This project involves establishing the feasibility of creating custom personas that are not just a one-page document, but an effectively communicable persona that informs the design strategy. This functions as a repository of valuable audience data that can be shared across companies and external agencies to align the perspectives of an entire team.</ns2:abstractText></ns2:project>