700288Proof of Market research of new applications using Recycled Glass Hybrid (RGH) material within the sustainable construction sectorClosedGRD Proof of MarketInnovate UKC2M (UK) Ltd (C2M) has developed an innovative board from recycled crushed glass and polymers creating a new 100% recycled sustainable material (RGH®) for the drywall industry. C2M have identified that a number of additional applications of the material that could be developed within the construction/sustainable sector to increase the use of sustainable materials. Although the RGH® and the technology behind the material manufacture perform to an acceptable level, there are barriers to market entry and ambiguity with regard to the market and business strategies to take the company forward. Initial investigations of the market by C2M (i.e. number of sustainable products/carbon footprint, market demographics, and cost analysis of competitive green products) show the potential to grow the business with additional products. Conversely, the critical issue is that it is not apparent what products end users would require in the RGH® in sustainable build and construction as a whole. C2M needs to appraise if there are any exact niches in the sustainable construction sector that a material such as RGH® can be valuable to the industry.