720458Development of a Biometric Emotional Analytics Methodology and Technology PlatformClosedGRD Development of PrototypeInnovate UKERIS Technology Limited is a start-up company, spun out of Staffordshire University in October 2013, we are working within a wide range of industries to define a methodology and technology platform that will provide and enable business to incorporate biometrics enabled emotional response information into product development lifecycles and service delivery. Building on the research of Dr Clive Chandler into human emotional response and behaviour our innovation is based on a new methodology, B.E.A.M (Biometric Emotional Analytic Methodology) which combines several biometric software and sensor technologies with intelligent reasoning and provides a more accurate emotional profile of a user, offering both a historic data set and live analysis capability. B.E.A.M. utilises non-intrusive sensor technology to indicate the emotional response of users to any form of media. Our technology is applicable to many industry sectors in both public and private, it is hoped that our innovative approach will lead to providing more appropriate information to parents in their decision process for future game purchases for example the level of fear in any particular game. In addition we intend to develop applications in the future addressing the health sector, criminal justice system and online gambling.