<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/4E0EBAD0-46D7-4CCD-9BD7-55674C0EC663" ns1:id="4E0EBAD0-46D7-4CCD-9BD7-55674C0EC663"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/909CEE0F-F5E0-4EF0-8615-A429C39BB517" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/2B49A0B5-AD74-47A6-918D-2618C933C9BE" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/2B49A0B5-AD74-47A6-918D-2618C933C9BE" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2025-01-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/9FCCFF7B-975E-4E43-95F3-D40E5FE92F9D" ns1:rel="FUND" ns1:start="2024-07-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10118627</ns2:identifier></ns2:identifiers><ns2:title>Campfires</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>**Campfires is a dynamic, customizable digital lobby uniting all digital communication and marketing streams into one cohesive app.**

It's a space where artists and creators connect with fans and peers through live performances, watch and listening parties, and product launches, all while fostering community growth. With gamification, exclusive content, in-depth analytics, and easy digital integration, Campfires enriches digital persona and community engagement.

This virtual platform transforms the way musical artists interact with their audience, allowing real-time performances, direct promotion, and monetization through tiered membership options. Users can support artists by purchasing digital assets, directly benefiting creators. Campfires\* offers a gamified approach to virtual gigs, enabling artists at any career stage to forge authentic connections with fans.

Designed for creative collaboration, Campfires features a visually stunning 3D virtual fire and customizable environments. It facilitates performances, discussions, and masterclasses, promoting knowledge sharing and network building. Accessible as a free platform with optional premium upgrades, Campfires aims to democratise creative expression and interaction. Eschewing commoditisation of creative professionals, Campfires will champion their value. It will serve as a vital hub for creatives to consolidate their online presence, understand their data's value, and unlock new opportunities in a beautifully crafted digital space.</ns2:abstractText></ns2:project>