10088792Designing the Future of Cloud Emissions DataClosedCollaborative R&DInnovate UK**Designing the Future of Cloud Emissions Data** **Problem:** * The world needs to decarbonise rapidly. * The technology sector is responsible for ~4% of global Greenhouse Gas Emissions emissions, similar to global aviation. This is projected to reach 10-30% by 2030\. * Data stored and processed in the cloud is a major source of emissions. * Some regions, including London, have already limited construction of cloud data-centres to reduce electrical-grid demands. * Existing tools for calculating cloud carbon are either user-friendly but inaccurate, or accurate but require highly technical knowledge. **Market Opportunity:** * There is already a large market opportunity for accurate, user-friendly Cloud Emissions Data (CED). * 19,000 companies voluntarily report emissions through CDP, and the top 5 sustainability disclosure bodies collect disclosures from over 30,000 companies annually. **Design Deficiency:** * Currently, CED is gatekept by stakeholders with significant technical knowledge. * This makes it difficult for less technical users, such as Heads of Sustainability (HoS), to understand and use the data. **Project Collaboration:** * The collaboration between Greenpixie and the University of Sussex will bring together the expertise of two organisations with complementary skills and experience. * Greenpixie has a deep understanding of the cloud computing industry and the technical capability to build an accessible CED solution. * The University of Sussex has expertise in planet-centric and design-led research, and developing solutions to 'humanise' complex data. * Combining these capabilities allows us to place planet-centric design at the heart of an emerging ESG data market. **Project Outcomes:** * A better understanding of the needs of HoS and other less technical users of CED. * A planet-centric, design-led approach to CED that is user-friendly and actionable. * A design of a new CED platform for businesses to track and reduce their cloud emissions. **Project Impact:** * The project will have a significant impact on the way that businesses manage their cloud emissions. * The project will make CED more accessible to businesses, which will help them to reduce their emissions and meet their NetZero targets.