<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/514E47E0-5D93-4038-8D75-171F0B3398F5" ns1:id="514E47E0-5D93-4038-8D75-171F0B3398F5"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/C47225F6-4C13-484F-848A-E5C345B9E925" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1FC0CA19-C0D2-4668-97CE-16B2EA3B9E5E" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1FC0CA19-C0D2-4668-97CE-16B2EA3B9E5E" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2013-12-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/90CEB3FB-5E63-43E1-BDCF-E309A262E3E6" ns1:rel="FUND" ns1:start="2013-03-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">131136</ns2:identifier></ns2:identifiers><ns2:title>Group Sense - Cross-Platform Digital Media Consumption Metrics through Data Fusion</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Feasibility Studies</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Group Sense is a feasibility study that examines how cross-platform digital consumption and feedback data can be combined with group behaviour information in a data fusion framework to help digital content developers and advertisers understand the consumption patterns and preferences in connected media networks.</ns2:abstractText></ns2:project>