<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-08-26T13:36:10Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/55B7C227-2109-4982-B658-0CDEB301AE0E" ns1:id="55B7C227-2109-4982-B658-0CDEB301AE0E"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/55908E35-51EF-47F0-857F-EC95F06C0257" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/443B9060-17F6-4530-9382-610573DEA4CC" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/443B9060-17F6-4530-9382-610573DEA4CC" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-11-30T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/807E55FC-0680-435C-B34F-66DF721FFDC8" ns1:rel="FUND" ns1:start="2021-12-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10013687</ns2:identifier></ns2:identifiers><ns2:title>Helping businesses increase sales by making holistic and empirically evidenced Actionable Insights accessible</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>no public description</ns2:abstractText></ns2:project>