720419CHIARO: New Technology for Personal WellnessClosedGRD Development of PrototypeInnovate UKThere are parts of our bodies that we don’t talk about much yet are really important for our personal wellness. At Chiaro (meaning to be open and candid), we aim to develop technology to enable women to take control of their personal wellness. Over one third of women in the U.K will suffer at some point from the physical problems caused by damaged pelvic floor muscles. These muscles attach to the pelvis and act as a sling to hold up the reproductive organs as well as playing an important role in core stability. Although more intimate and hidden than most muscles, they are essentially the same: they need to be looked after and general fitness is important (Kegel exercises). However, they can easily become damaged through too much sport, putting on weight or pregnancy and childbirth. This can, in turn, impact on many different aspects of a woman’s overall wellbeing ranging from her confidence to physical and sexual problems. Our project aims to develop a new product help women learn how to exercise better (as a lot of women get it wrong) and to understand their progress in order to improve overall wellness. We believe there is an unprecedented opportunity right now to push the boundaries on this area of women’s personal wellness which has received little attention but is so important to women around the world.