<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/58C15AE8-ADF0-4398-8A4B-C3B3B4F063F5" ns1:id="58C15AE8-ADF0-4398-8A4B-C3B3B4F063F5"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/8FC4D95B-A46D-4569-A384-B42B4CCCAA7C" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/41FB8A8B-871E-4643-8A6E-AB73FFBAE1AA" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/41FB8A8B-871E-4643-8A6E-AB73FFBAE1AA" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2021-04-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/8C660E44-1353-404B-A79E-88AC5D9B28B5" ns1:rel="FUND" ns1:start="2020-11-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">84750</ns2:identifier></ns2:identifiers><ns2:title>Agora AI Care Services Hub</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>The coronavirus (COVID-19) pandemic has delivered a profound shock to the Care Industry in the UK and globally. Social care, weakened by years of declining real-terms public funding and rising demand, has been reeling from the impact of the virus, with many users and staff unprotected, fatally vulnerable and poorly accounted for.

The industry as a whole including care providers (domiciliary/residential/nursing), suppliers, charities, donors and sponsors, have not been able to carry out business as usual due to the financial, social and physical constraints enforced on them by COVID-19\.

Individual users, especially the elderly and their representatives, requiring care services do not have the ability to fulfil their needs. Users include: care users, family/friends, GP's, charities, care homes/managers, domiciliary care, councils, etc. Commercial users servicing the needs of people within the industry have limited resources to access care solutions/services/products and attract new clients.

There is an urgent need to provide relevant and pragmatic outputs in the form of digital reports &amp;amp; personalized recommendations which will improve care delivery by offering effective access to industry-leading, environmentally friendly, efficient and transparent care solutions/services/products based on user/community-driven feedback.

Cross Digital Ltd will create AI-powered software which uses assessment tools to build a total care solution that empowers users to take control of their care needs and the care industry to connect with customers/suppliers.</ns2:abstractText></ns2:project>