<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/60AC2CCF-F02D-41D6-B3FA-7E3A90E13A8A" ns1:id="60AC2CCF-F02D-41D6-B3FA-7E3A90E13A8A"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/2BFD1124-9208-4EA9-824B-E31AE94B96F0" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/E978BAF3-C287-4AAD-A207-D2DB0C2D822C" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/72E23B48-22C8-4CA8-B979-2DA7ED9EA212" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/7FB2A487-BF77-4153-BE13-DF05DF5DCC9D" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/6A84777D-6135-4E96-B3DA-71BB6CD98374" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/02408C51-5A48-4FF3-BBFA-FF6A8E5D9E34" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/4B510F61-7BC8-4E1B-BF68-CE2E5CCCD979" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/CC82311C-053F-4B17-87D9-CBFA3E6C1D82" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/E978BAF3-C287-4AAD-A207-D2DB0C2D822C" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2013-06-29T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/2515CF6A-0BB8-4230-9116-8EFFA11E8475" ns1:rel="FUND" ns1:start="2012-01-01T00:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">101068</ns2:identifier></ns2:identifiers><ns2:title>Interesting Stuff +</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>The InterestingStuff+ consortium led by content curation specialists Idio with convergent media innovators Golant Media Ventures and partners, Guardian News &amp;amp; Media, music metadata specialists Decibel, user experience house Ribot, picture library Bridgeman and software developers Agilex will demonstrate how entertainment experiences built around highly personalised, contextualised &amp;amp; interlinked content from film, music , editorial , ebooks and still image sectors can enhance &amp;amp; optimise revenues &amp;amp; create better returns for rightsholders, new model intermediaries, physical venues in new integrated supply/value chains. The project builds on the platform, relationships &amp;amp; methodology of the existing InterestingStuff pilot, extending reach and content breadth and integrating automated taste profiling &amp;amp; content matching enabled by the TSB-funded content discovery FAROE prototype.</ns2:abstractText></ns2:project>