720734PixelPin - A Simple, Secure and User- Friendly Password AlternativeClosedGRD Development of PrototypeInnovate UKIn today’s digital age, we are becoming increasingly dependent on online services to be accessible across multiple devices. As a result, the security of information is one of the key challenges associated with the open- digital age, which faces commerce, governments and citizens alike. In 2014, the cost of online password breaches was around $200Bn, demonstrating clearly that current solutions which centre predominantly on alphanumeric passwords are falling short of properly protecting personal and financial information. PixelPin aim to address the limitations of current authentication solutions through the development of a secure single sign-on solution that eliminates traditional alphanumeric passwords (can also be used as part of a multi-factor approach). The concept instead is a patented picture-based approach with users choosing a personal image (e.g. a holiday photo) and a four pass-point sequence which, based on successful PoC studies, have shown to be easier to learn, quicker to enter & less likely to be forgotten, protecting against common hacking techniques such as dictionary attacks, social engineering, phishing & keylogging. This cloud based service allows the user to input their 4 passpoints on mobiles, tablets or the web. PixelPin is designed for today’s always-on, mobile-first and multi-device generation. It replaces passwords and PINs with a secure, user friendly and private method of logging into web sites, providing a global solution that is language independent and perfect for mobile. A number of critical usability features must be developed throughout the 12 month project which will advance the technology into a preproduction prototype prior to product launch in the authentication software market in Q2 2017.