<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-08-26T13:36:10Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/78B64827-1A24-4A25-BF80-8E15569C6E59" ns1:id="78B64827-1A24-4A25-BF80-8E15569C6E59"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/DDCE2126-2EB5-4C8C-ACF0-B1C882FD1154" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/DDCE2126-2EB5-4C8C-ACF0-B1C882FD1154" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2020-05-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/4CE63CEB-6D6E-43C6-BC4A-90DC989B5A13" ns1:rel="FUND" ns1:start="2018-05-31T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">511187</ns2:identifier></ns2:identifiers><ns2:title>University of Ulster and The Odyssey Trust Company Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop and implement a Digital Integration Strategy using design thinking and agile project management methodology. To identify ways to improve customer engagement through the provision of a single view of the customer to solve company wide big data issues.</ns2:abstractText></ns2:project>