710198Holographic Poster Process InvestigationClosedGRD Proof of ConceptInnovate UKCeres Imaging is developing a technology to create a new generation of photo-realistic 3D static holographic displays (posters) derived from any 3D computer-based model, with the goal of supplying to advertising and technical markets. This will give advertisers and media companies effectively a new 3-dimensional media, increasing design freedom, creativity and impact of display advertising. This new 3D media will complement other 3D moving media (such as 3D cinema and 3D TV) by providing the equivalent of existing advertising posters at competitive prices and in volume. However, the potential for a viable static 3D media extends to advancing all current 2D static print media, with the ability to augment and supplement existing products. Achieving this potential crucially depends on achieving both the required performance through technological advances, and competitive costs in volume, both of which this project addresses, building on core technology already developed by the company. Current technology is only capable of producing one-off holograms with the required performance, for which there is an identified business in bespoke high-value installation. The project will develop the replication technology to deliver production quantity copies of the one-off "master" holograms based on a new custom photopolymer (PP) which, when combined with a novel integrated illumination system, guarantees image performance and hence value for the user. Elements of the technology have already been investigated, and it is from this knowledge that the proposed project has been developed. Successful development of this technology will lead to significant reduction in production costs and increase in available quantities to potentially open up global advertising markets and become a new medium for visual creative industries.