720427FleetfootClosedGRD Development of PrototypeInnovate UKFleetfoot is a driver engagement and behaviour change tool for fleet telematics companies. We use game mechanics and real world rewards to motivate and engage the driver. When designed correctly, gamification has proven to be very successful in engaging people and motivating them to change behaviours, develop skills or solve problems. Leveraging some of the features used in real games, gamification can turn many other types of activities into games. Gamification is currently being applied to customer engagement, employee performance, training and education, innovation management, personal development, sustainability, health and wellness. Assigning points to activities, advancing through levels, using badges as status-markers, and integrating surprise and delight are ways to achieve wanted behaviours (Mallick, Wharton School, 2013). Business (Zicherman, Gigaom, 2013) and academic research (Hamari, Sarsa et al. 2013) proves this application of technology is not a ‘fad’ and really works.