<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-07-08T08:44:08Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/80E3136A-3110-4B57-90E3-8FCD726A82C1" ns1:id="80E3136A-3110-4B57-90E3-8FCD726A82C1"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/CF49F98D-D0FC-4E28-8449-0BE68A8684B8" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/31B2D646-A554-4C2A-B7DF-1F99E09FDAC8" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/31B2D646-A554-4C2A-B7DF-1F99E09FDAC8" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2022-01-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/EC6D2D83-0E8E-4EC2-B5E0-18E55454B338" ns1:rel="FUND" ns1:start="2021-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10009391</ns2:identifier></ns2:identifiers><ns2:title>Eyemmersive&amp;reg; - A VR-based creative revenue stream and inclusive eco-system for tourism economy</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Responsive Strategy and Planning</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Our innovation Eyemmersive is a VR tourism product. A Virtual Reality (VR)-based software package forming a digital marketplace (brokerage platform ) to enable VR-based tourism.

This addresses a market gap with VR applications in 'bespoke travel immersive experience' for consumers who cannot travel as conventional tourists and as a preview for those who can.

Eyemmersive connects 360-content providers to VR-based tourism experience consumers. It uses high definition 360-degree streaming and will play an important role in the future of the tourism industry, empowering interactive, bespoke, on-demand immersive travel experiences.</ns2:abstractText></ns2:project>