720609investUP - building an exchange prototypeClosedGRD Development of PrototypeInnovate UKThe BIG project To develop an exchange prototype which will allow investors to 'cash in' and sell their investments in privately held companies. This is an untapped market worth over £300bn in the UK. Crowdfunding is booming but an effective secondary market remains elusive. The investUP (known as UP) exchange prototype will feature technical innovations to address issues of pricing, liquidity and restrictions on transfer. This prototype will be built to work alongside UP's existing crowdfunding aggregator. The exchange will feature unique technical innovations designed to adapt the traditional exchange model for the emergent crowdfunding market of investing/lending to private companies. What's UP (the state of play) investUP (www.investUP.co) makes crowd-investing easy for investors. UP gives you access to the world of debt & equity crowdfunding and helps end users: • discover deals more quickly • invest directly • track their investments With around 100 investment based crowdfunding platforms in the UK, investors are spoilt for choice, but also limited by the impracticalities of registering with multiple sites. UP makes the choice a simple one, join UP and choose from investment opportunities taken from the leading crowdfunding sites in the UK. Put simply, UP currently helps investors discover, track and grow their investments. The exchange takes this one step further. What is the exchange prototype? The exchange prototype offers an effective solution to a problem which remains only partially solved - a universally available secondary market for debt & equity investments in privately held companies. The goal is to create meaningful liquidity at this level.