10096845ThermlyClosedCollaborative R&DInnovate UKThermly responds directly to the key challenge of rapidly increasing adoption of zero emission domestic heating technologies. The market opportunity - significant in scale - revolves around reducing or removing barriers to consumer uptake of those technologies, and offering a frictionless consumer journey that addresses the following key challenges, as identified by the Sustainable Homes & Buildings Coalition (2021): 1. Increasing consumer awareness 2. Offering clear and personal advice 3. Ensuring affordable upgrades 4. Making the process easy Thermly, at beta stage, is a digital platform that systematically addresses these challenges, almost entirely focused on the quality of a positive customer journey, which will result in accelerated uptake of low carbon technologies at a domestic level. It will reduce time to installation by 60% and removes all six of the key drop off points in the existing customer journey identified by NESTA (2023).