720172Real Time Virtual Replay Analysis (RTVRA)ClosedGRD Development of PrototypeInnovate UKReal Time Virtual Replay Analysis (RTVRA) is a new 3D visualisation tool for stadium sporting events, initiated by the BBC and developed to proof of concept. RTVRA is offered to be developed into formats to meet demands of commercial clients that include media companies and clubs where analysis of play and statistics form parts of training and tactical match review. RTVRA combines systems that mesh 2D camera array content to create 3D figures playing on a near-real-time virtual pitch. With series of play in 3D format, editors or coaches are able to position cameras to show alternative views of play used to assess performance, or viewed through eyes of players or others. 2D formats are old technology that lack freedom of movement and supportive benefits for commentary and analysis. This project aims to deliver an RTVRA prototype system that demonstrates benefits of superior technology to potential users in media and commercial worlds, with real time playback. Ability to create in real time and simultaneously manipulate in 3D format is a key, critical objective of the proposal. Both NFL and University Football (US) attract huge audiences, this year’s Super Bowl was watched by over 110m viewers in US alone. Broadcasters NBC, CBS, ESPN and NFL provide coverage of professional and collegiate American Football. They show interest in real time RTVRA. beIN Sport of France, owned by Al Jazeera, shows great interest in early approval and take-up. Launch for RTVRA training virtual analysis services would be positioned to achieve rapid uptake and market recognition. We seek brand recognition. Based on challenges of college football and viewer volumes, it is contended that versions of RTVRA would carry content to TV, Smartphone, iPods and mobile media for commercialsocial- leisure applications that share technical-participation characteristics. College leagues would be the large-volume test and infrastructural input to extend the system to all mass sports markets.