<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/969AADD4-F3E5-4B88-ABF9-1A8C9621B9F0" ns1:id="969AADD4-F3E5-4B88-ABF9-1A8C9621B9F0"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/B44A509D-C730-43A1-AE2D-A72389ED849B" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1A1BBDE8-0C05-4C95-8192-F10C497DFD64" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/1A1BBDE8-0C05-4C95-8192-F10C497DFD64" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2025-03-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/BE48BB50-3FBB-4833-9140-1AFC65640B9C" ns1:rel="FUND" ns1:start="2024-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10132418</ns2:identifier></ns2:identifiers><ns2:title>SoccerPots Gamified Fundraising Platform.</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>**Gamified fundraising for charities &amp;amp; football clubs in Coventry &amp;amp; Warwickshire.**

SoccerPots is a mobile app that gamifies football match predictions, allowing football fans to compete against friends and family for a fun and engaging fundraising experience.

Traditional fundraising methods can be time-consuming, resource-intensive, and struggle to capture the attention of younger demographics accustomed to interactive digital experiences. This is a particular challenge for local charities and clubs in Coventry &amp;amp; Warwickshire seeking innovative ways to engage supporters and raise funds.

This innovative project will leverage immersive &amp;amp; creative technologies to create a more engaging, gamified and data-driven fundraising platform within the SoccerPots app.

**Key innovations include:**

* We will develop interactive AI-powered prediction challenges that will offer users deeper insights and analytics to improve their accuracy and boost engagement.
* Using gamified fundraising mechanics, we will implement innovative in-app features like leaderboards, badges, and tiered rewards to incentivise friendly competition and maximise donations.
* This will provide charities and clubs with real-time data-driven fundraising insights on user engagement and donation trends, enabling them to tailor fundraising campaigns for maximum impact.

**Impact for Coventry &amp;amp; Warwickshire:**

* These innovations will equip and empower local charities such as Zoe's Place, Emmaus and GrapeVine, with a user-friendly and engaging platform to raise critical funds, promoting a stronger community spirit within Coventry &amp;amp; Warwickshire.
* It will also enhance and boost fan engagement for local football clubs such as Leamington FC, FC Stratford and Nuneaton Borough FC, attracting younger supporters and generating new revenue streams.
* We plan to partner with ImagePlus, a Coventry-based creative agency, to develop the innovative features, which will enable collaboration within the regional immersive &amp;amp; creative industries cluster, and developing local talent.

Overall, this project will modernise fundraising for charities and clubs in Coventry &amp;amp; Warwickshire, while creating economic opportunities within the region's thriving immersive technology sector.</ns2:abstractText></ns2:project>