700643CARE: Customer Automated Recommendation EngineClosedGRD Proof of MarketInnovate UKThe boom in big data and predictive analytics is well documented. The vast majority of data are unstructured (at least 80%) and this is only set to grow both in volume and proportion. Text analytics is a growing market with sophisticated tools from well-established vendors. However these tools are either focused around specific, pre-defined tasks (e.g. sentiment analysis) or they require skilled data scientists to use them to build models for specific tasks and then to interpret them for business users to action. This creates a huge gulf between the oceans of customer text data from call centres, CRM, POS, emails, social media etc. and the ability of the companies to act on the insight in the data in real-time, both towards specific customers (e.g. to stop them leaving a telecoms provider) and segments of customers (e.g. prioritising actions which increase customer satisfaction, product improvement, or upsell opportunities). "CARE" or Customer Automated Recommendation Engine is a revolutionary approach to text analytics which does not pre-define patterns, but uses a proprietary technique to find any useful pattern in text and recommends the most useful predictive actions in realtime.