720347YossarianLives! Knowledge creation through metaphorical searchClosedGRD Development of PrototypeInnovate UKUK Creative Industries employ 2.3m and account for £20bn of UK exports, however NESTA warn that if UK doesn't take strong action the industry will struggle in the face of mounting and innovative global competition. Research studies show creativity is stimulated by creating metaphorical connections. Opportunity exists to exploit new developments in Natural Language Processing and Metaphorics to develop a globally unique search engine that stimulates creativity/innovation. YossarianLives (YL) will be a radically new search engine that identifies disparate but conceptually related content to uncover metaphorical connections to stimulate creativity/innovation and create new knowledge. Google revolutionised search with PageRank algorithm, YL’s metaphorical search will be equally disruptive. YL models the way humans use language to frame high-level reasoning processes, such as for example, creative thought, and integrate this into a practical application.