710754The SFD System, an advancement in electronic shelf label technologyClosedGRD Proof of ConceptInnovate UKFor more than 25 years, Electronic Shelf Labelling (ESL) have been considered one of the most promising innovations in Global retail offering greater control & flexibility for product pricing & replacing paper based systems which are both costly & labour intensive (with some retailers changing up to 5- 10 million paper based shelf edge labels/ week -all manually) Despite the potential offered by ESL, adoption in the UK retail market is limited, failing to progress beyond initial trials with the main barriers based around format, security & reliability, power consumption, integration and cost. Based on consultation with leading Supermarkets & a technical design concept established aligned to their needs, SFD aims to address these key barriers currently preventing adoption of this highly sought after but elusive technology in the UK retail sector, through the development of true step change in ESL. The proposed secure fit and forget solution, is based around the use of full colour digital displays presenting the Store’s form and text pricing formats and allowing for the incorporation of product branding. Other key functions include an ability to provide unlimited accurate updates in real time (from a central server to any store within a retailer’s network), allowing a retailer to dynamically match pricing to varying demand & market conditions. Next to an estimated 23% uplift on sales , the impact of the system is the potential save up to £150K per store per year and a better more informed, consistent shopping experience for the consumer. With the replacement of paper labelling representing a key goal for all Global retailers, the development of the proposed SFD System represents a significant business opportunity with direct relevance to all forms of retail & other markets e.g. transport