700371Baby2bodyClosedGRD Proof of MarketInnovate UKBaby2body is an innovative concept to engage women in healthier behaviour at a critical timepregnancy and post pregnancy. The product aims to educate, inform, encourage and facilitate the adoption of healthier behaviour through an innovative use of technology, unique data visualisation and relevant personal feedback. According to the NHS, more than 2% of women giving birth in England and Wales has diabetes. Most of these have gestational diabetes, a type of diabetes that affects women during pregnancy. Encouraging healthy diet and lifestyle can avoid the need for medication and medical intervention, reducing the cost to the NHS. The NHS also states that 15%-20% of pregnant women are overweight. While losing weight during pregnancy isn’t recommended, regular exercise and a good diet are important to minimise any further risks. Our concept will help prevent the risks that overweight mothers might face, and act to increase healthier lifestyle choices.