<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-03T15:52:43Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/B05F560B-E565-4015-8F74-C73CD8953F5F" ns1:id="B05F560B-E565-4015-8F74-C73CD8953F5F"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/F5256FFE-0562-4BDC-9561-EAEF93803C3F" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/F5256FFE-0562-4BDC-9561-EAEF93803C3F" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2013-01-31T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/AE6A132C-9D41-47ED-BB8F-1623547823EA" ns1:rel="FUND" ns1:start="2010-06-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">507530</ns2:identifier></ns2:identifiers><ns2:title>The University of Reading And Ella's Kitchen (Brands) Limited</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop and launch an innovative, evidence-based, multi-sensory strategy for enhancing children's enjoyment of healthy food and to develop associated personal and in-store brand experiences.</ns2:abstractText></ns2:project>