<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-06-22T07:57:45Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/B1533726-7E97-4F90-ABD6-C90E25A3F653" ns1:id="B1533726-7E97-4F90-ABD6-C90E25A3F653"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/3CD8A905-FEDC-45A8-822F-68FB47EFC845" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/2EBCC169-13F8-4E3A-B92F-95BE8AC88DF6" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/2EBCC169-13F8-4E3A-B92F-95BE8AC88DF6" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2027-03-30T23:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/8CBBE729-C53F-4679-8BEE-FA06D7FEA07E" ns1:rel="FUND" ns1:start="2024-04-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10077601</ns2:identifier></ns2:identifiers><ns2:title>The University of Nottingham and Strategic Innovation Limited KTP 23_24 R2</ns2:title><ns2:status>Active</ns2:status><ns2:grantCategory>Knowledge Transfer Partnership</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>To develop innovative and scalable approaches to Artificial Intelligence-enabled consumer insight analysis, facilitating the operation of a 'one to many' business model, which accelerates Strategic Innovation's mission for a Think Better World Alliance and drives transition to a sustainable food system.</ns2:abstractText></ns2:project>