700137Communication and wellbeing solution for older people suffering from cognitive impairmentsClosedGRD Proof of MarketInnovate UKThe business opportunity for iCare Technologies (iCare) is to develop a plug and play communication and wellbeing platform for older people suffering from cognitive impairments such as dementia. The platform aims to support independence for older people with reduced cognitive function by giving them access to a simple, intuitive and customisable interface to communicate with their family and friends whilst providing care monitoring capabilities.The majority of older people do not yet enjoy the benefits of the digital age - low cost communications and online services that could support some of their real needs - since only 15% use the internet. Severe vision, hearing or dexterity problems frustrate many older peoples’ efforts (21% of the over 50s) to engage in the information society. People with cognitive impairment and dementia can have greater difficulties accessing multimedia technologies in their current format because the interface is too complex or confusing for them to use easily.To address this needs, iCare proposes an innovative platform that will bridge the gap between ‘old tech’ (e.g. the television) and ‘new tech’ (computer, smartphone and tablet) to combat isolation and loneliness among people suffering from cognitive impairments.