<?xml version="1.0" encoding="UTF-8"?><ns2:project xmlns:ns1="http://gtr.rcuk.ac.uk/gtr/api" xmlns:ns2="http://gtr.rcuk.ac.uk/gtr/api/project" xmlns:ns3="http://gtr.rcuk.ac.uk/gtr/api/fund" xmlns:ns4="http://gtr.rcuk.ac.uk/gtr/api/person" xmlns:ns5="http://gtr.rcuk.ac.uk/gtr/api/project/outcome" xmlns:ns6="http://gtr.rcuk.ac.uk/gtr/api/organisation" ns1:created="2026-08-26T13:36:10Z" ns1:href="http://gtr.ukri.org/gtr/api/projects/B41B5510-EEBD-44C9-A86C-A25F6BEB99C5" ns1:id="B41B5510-EEBD-44C9-A86C-A25F6BEB99C5"><ns1:links><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/persons/D3A014E5-8F08-4D20-AC6C-0691B560702D" ns1:rel="PM_PER"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/9BB9D241-CE34-4564-8E84-999B28839A98" ns1:rel="LEAD_ORG"/><ns1:link ns1:href="http://gtr.ukri.org/gtr/api/organisations/9BB9D241-CE34-4564-8E84-999B28839A98" ns1:rel="PARTICIPANT_ORG"/><ns1:link ns1:end="2023-11-30T00:00:00Z" ns1:href="http://gtr.ukri.org/gtr/api/funds/D4FE4B5E-5C93-45B8-B52C-C213012F2736" ns1:rel="FUND" ns1:start="2022-09-30T23:00:00Z"/></ns1:links><ns2:identifiers><ns2:identifier ns2:type="RCUK">10035233</ns2:identifier></ns2:identifiers><ns2:title>An innovative AI-powered rule engine, automating ad management and analytics, resulting in significant time savings and revenue growth</ns2:title><ns2:status>Closed</ns2:status><ns2:grantCategory>Collaborative R&amp;D</ns2:grantCategory><ns2:leadFunder>Innovate UK</ns2:leadFunder><ns2:abstractText>Unicorn AI Limited (Fern) is a UK eCommerce/MarTech SME led by project lead Gianluca Trombetta. Fern is solving a significant unmet need by designing a first-to-market AI-powered SaaS solution, allowing eCommerce brands to automate their entire Amazon operations and analytics. This will result in significant time savings and revenue growth for companies. The AI-powered insights offered by the product will enhance the quality of decision making, saving eCommerce/marketing/operations managers up to 20 hours/week and increasing business revenues by 20%.</ns2:abstractText></ns2:project>