700051“Music 360o“ - Natural Music Metadata solutionsClosedGRD Proof of MarketInnovate UKThe aim of this project is to assess the potential market for a new kind of music metadata to enable a more natural way of searching for music content “Music 360o”– not just by the name of a song or artist for example but also by the colours or moods & emotions the music represents. We do not experience music in one-dimension; our experience with music is linked experientially to the world around, i.e. ‘What we Hear, what we See and what we Feel’. The world of music & sound are closely linked to those of colour, art and light, and also of moods & emotions. There are associations which can be found between aspects of this threedimensional or 360o natural world. The idea behind the project is to develop a new layer of ‘live’ metadata which is based on how music interacts with the world around – through colour & art, moods & emotions. Such a solution will require vast amounts of human data. A major innovation will be in collecting this relational data from specially designed social ‘games with a purpose’. Gamers just play and have fun. The data is analysed for relationships, matched with semantic metadata (based on complex mathematics and no human interaction) to produce an enhanced, more natural music metadata - better ways of finding music for various applications. Such technology will enable music content old and new to be more easily discovered by music lovers and allow music creators to assess new markets that were previously difficult or nearly impossible to access - on a global scale. Linking this new ‘live’ metadata with social media applications may even enable self-promoting music. A new service will allow music to be tagged for a fee and searched through music providers (i- Tunes, Spotify, etc) who would pay a license fee for. Finally, apart from the obvious commercial benefits such technology will find applications to improve the quality of the likes of people suffering from Parkinson’s disease, Alzheimer’s disease, autism, etc.