720793RealTag Development of PrototypeClosedGRD Development of PrototypeInnovate UKIdentity in the real world and online is increasingly blurred. Add to this there is an ever growing trend for individuals to further access services online. In interacting with products and services there is typically a need for a means for identity to be verified, but there is a lack of a standard means of obtaining this authentication. Certainly there are products that address the storage of online identity e.g. individuals can use password managers, but these still involve launching an app and performing authentication and do not address the wider issues of identity and its concomitant aspects such as authenticity and provenance. RealTag’s solution is an innovative optical based tag producing a unique randomised code with billions of permutations that is applied to products and securely verified by purchasers using the camera of a smart device connected to a secure database that confirms to the end user whether a product is genuine thereby protecting them from fraud and potentially from harm.